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New keys to success in Luxury Management

Luxury brands realised they can't be out of digital strategy because internet is opening a possibility of an extraordinary explosion of demand" - Jean-Nöel Kapferer

 

Interviewed by Thibault Lieurade, Jean-Nöel Kapferer, Emeritus profesor at HEC Paris, discuss the new keys for a successfull digital strategy in the luxury industry. 

Jean-Noël Kapferer

Professeur Émérite, HEC Paris