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New keys to success in Luxury Management

Brands had been reluctant to adopt a digital strategy, because they were afraid of success" - Jean-Nöel Kapferer

 

Interviewed by Thibault Lieurade, Jean-Nöel Kapferer, Emeritus professor at HEC Paris, discusses the new keys to a successful digital strategy in the luxury industry. 

Jean-Noël Kapferer

Professeur Émérite, HEC Paris