Vidéos - Management Général - Certifiant - Secteurs spécifiques
- Autres sites HEC
- HEC Alumni
- Fondation HEC
Brands had been reluctant to adopt a digital strategy, because they were afraid of success" - Jean-Nöel Kapferer
Interviewed by Thibault Lieurade, Jean-Nöel Kapferer, Emeritus professor at HEC Paris, discusses the new keys to a successful digital strategy in the luxury industry.