Videos - General Management - Certificate - Industry Specific

New keys to success in Luxury Management

Brands had been reluctant to adopt a digital strategy, because they were afraid of success" - Jean-Nöel Kapferer

 

Interviewed by Thibault Lieurade, Jean-Nöel Kapferer, Emeritus professor at HEC Paris, discusses the new keys to a successful digital strategy in the luxury industry. 

READ: Erlé Tenk's Testimony

Jean-Noël Kapferer

Emeritus Professor, HEC Paris