Videos - General Management - Certificate - Industry Specific
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Brands had been reluctant to adopt a digital strategy, because they were afraid of success" - Jean-Nöel Kapferer
Interviewed by Thibault Lieurade, Jean-Nöel Kapferer, Emeritus professor at HEC Paris, discusses the new keys to a successful digital strategy in the luxury industry.
READ: Erlé Tenk's Testimony