Testimonies - Industry Specific

Yannick Preteseille

I began my career as an engineer in the cosmetics industry, before joining the automotive industry as a project manager responsible for creating new distribution subsidiaries abroad. Thus far in my career, I have worked in operations management and business development, and I have also been involved in various strategic business projects. 


Yannick Preteseille


I chose HEC Paris because of its reputation for high-quality education. I chose the Major in Luxury in particular because it offers a unique opportunity to develop a global vision of the sector and to develop a strategic understanding of the value chain and operational processes involved in luxury businesses. The modular format of the program was appealing because it enabled me to step back and integrate theoretical concepts of luxury businesses into my professional practices. 


I really appreciated the wide variety of case studies and company visits included in the program, such as Hermès, Versace, Moreschi, Poltrona Frau, Fauchon... I have some excellent memories of our time spent at SDA Bocconi in Milan - the high quality teaching and the overall atmosphere of the group made it a really enjoyable and stimulating trip. I also appreciated the opportunity to meet and exchange with participants from all over the world - Qatar, Russia, Japan, China, etc. 


I have developed a rich network and exchanged with people from a wide range of cultural and professional backgrounds."


The Major has significantly contributed to my professional development - in 2014, I was involved in the creation of the new French automotive brand " DS Automobiles", a premium sub-brand of the PSA Group. The Major enabled me to legitimize my integration into the DS Brand Strategy team and also provided me with an overall strategic vision of the luxury industry that helped me to develop a new, competitive retail network.

Yannick Preteseille

Brand Strategy & Experience, DS automotive brand