Porsche: Facing challenges by investing in teams

Faced with a volatile economic environment and rising competition, Porsche has decided to develop an advanced management training program to tackle their strategic and global challenges.



Investing in their talents

Porsche's core value-added growth is investing in innovative technologies, new products and, above all, in its people. 


Our top managers want to be challenged and it is essential to provide them with a demanding and challenging learning environment." — Marion Niederberghaus, Program Director, PORSCHE


Discover the tailor-made program, co-created in partnership with HEC Paris, which has been specifically designed for the company's senior executives, and focuses on key markets in China, the US and Europe. This business case exposes the different stages of the construction of this unique training program:


  1. The challenge
  2. A tailor-made solution
  3. Impact









The Marketing Director of HEC Paris Executive Education collects this data in order to provide you with information about our training programs and the events that we organize. References in this form followed by an * must be filled in, but the absence of information in the optional fields will have no impact on the processing of your request. The information will be used by the different services of HEC Paris and its subsidiaries. They will be kept as long as you do not unsubscribe. In compliance with the amended law of 6th January 1978, you have the right to access, delete, rectify and object to information by contacting