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Marketing and Sales development play a key role in the company value creation process and, together with innovation, are crucial in achieving differentiation from the competition.
Changes triggered by the economic crisis, consumer versatility, social media and Big Data are opening up new challenges and opportunities that require new approaches and mindsets. Our professors and experts focus on these issues to help managers anticipate and capitalize on new practices in digital marketing, brand management, B2B marketing, consumer behavior, negotiation and international sales development.
Our programs will provide you with the know-how to improve your company's performance, innovate and create value. You can draw on the expertise of our speakers to develop an effective marketing strategy or business development strategy, and adapt to the rapid changes in the economic environment.
Whatever your background and the specific challenges you face, you will find a program designed to meet both your short and long term objectives.
You can customize your learning journey by combining several programs.