Executive Short Program

The keys to successful business in Africa

Anticipating future trends and becoming more effective in African markets

Africa has become a vital market for many companies but most experience some setbacks before successfully establishing themselves. If African countries form part of your growth strategy then you will need to prepare for the dynamics, complexities, opportunities and risks of this market. Our experts will share their knowledge of the African market, help you to understand them better and gradually increase your efficiency and competitiveness.




A company's strategy lies in the decisions it takes to adapt its resources to the opportunities and risks of constantly changing ecomomic contexts and markets."

– Octave Gélinier



Our two professional experts will enable you to:

Acquire a pertinent understanding of today's Africa

Grasp the complexities and dynamics at work in Africa

Pinpoint areas of development and risk factors in Africa

Discover the most important variables which your company must take into account in its strategy

Academic Director(s)

Paul Ginies

Teacher, HEC Paris

Discover the program outline

Discover the program outline

Program Content

Consists of 3 modules over 2 days

Module 1

Understanding the African continent

Grasp the diversities and complexities of African dynamics.

Module 2

Anticipate to increase performance

Key change factors, opportunities and risks over the next 5 to 10 years.

Module 3

Take key strategy-building elements into account

Major company strategy variables to be included in company strategy (based on 10 themes).

Customize your learning journey

  • management
    3 days - essential

  • +
  • marketing
    3 days - expert

  • +
  • management
    4 days - excellence

  • =
  • hec paris executive education certificate

2 years

Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

The program is aimed at:
Company or Profit Center Directors
Operational and Functional Directors
Board Members
International Export Directors
Public, Parapublic and Private Sector Managers

Training costs

2130 € excl. VAT

Next session

2017 / 2018
  • Intake

Explore funding options

Find out more about possible funding options for the program you have chosen.

Download the brochure





Fields marked with an asterix are obligatory and are essential in the follow-up of your request. The absence of information in the optional fields will not impact your request. HEC Paris, whose Head Office is located at 8 Avenue de la Porte de Champerret, 75017 Paris, collects your data in order to manage your documentation request and to suggest other programs to you. Your data will be kept for a duration of 3 years and are reserved to the use of HEC Paris and will under no circumstances be communicated to a third party. In accordance with the Freedom of Information Act, you benefit from the right to access, rectify or delete your data by sending an email to exed-hec at hec.fr

You may also oppose the use of your data, with a legitimate reason. You may only exercise this right with regards to your own personal data by contacting us at HEC Paris, Data Protection, 1 rue de la Libération, 78350 Jouy en Josas, France or via email at donnes-personnelles at hec.fr with the subject line “Data Protection” and by adding in an attachment a copy of your photo ID.

For further information, please contact :

Yacine DIONE & Cindy LEBIGOT

Program Advisor

More than just a pretty place

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.









We deliver our short programs when and where you choose

With our in-house short program offer you can train your teams whenever and wherever suits you best.

Contact us at inter-privileges@hec.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.



Register for the program

Fill in the form to check your eligibility and start the registration process.

Apply here