Executive Short Program

The art of being convincing in any situation

How to enhance your powers of persuasion?

The ability to communicate your decisions, your convictions, and your enthusiasm is an integral aspect of good leadership. It plays an essential role in conveying your ideas and in mobilizing other people.


This skillset is essential in a wide range of contexts - during a conference, a video shoot, addressing the media or simply during meetings. What really counts is having impact and being coherent in all of your interventions.


This program provides you with the keys to conceiving impactful messages before a large audience and feeling more at ease in front of a camera.





The art of persuasion consists as much in that of pleasing as in that of convincing.”

– Blaise Pascal



The program will enable you to :

Develop authentic and powerful communication

Practice in different contexts:  conference rooms, theaters and television studios.


Academic Director(s)

Christophe Schmaltz

Senior Lecturer, Leadership & Management Programs Coordinator, HEC Paris

Discover the program outline

Discover the program outline

Program Content


This highly flexible program can be adapted to your specific time constraints and operational needs. Each day of training can be taken independently.

The lecturers and experts who form part of the leadership programs team at HEC Paris le Château, work closely together to provide complementary and relevant training modules.

Some of the modules are run in real-life contexts: television studios for media training, in a concert hall or a conference center for the "speaking at a conference" module. The key advantage of group training is the opportunity to receive feedback and exchange best practices with other participants.





Customize your learning journey

  • management
    3 days - essential

  • +
  • marketing
    3 days - expert

  • +
  • management
    4 days - excellence

  • =
  • hec paris executive education certificate

2 years

Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

En savoir plus avec la brochure

Le programme s’adresse à :
Toutes les personnes ayant un enjeu de communication fort

Training costs

890 € (Workshop 1,2,3) excl. VAT
1100 € (Workshop 4,5) excl. VAT

Next sessions

  • Workshop 1 : Tonal voice training
  • Workshop 2 : The art of being convincing
  • Workshop 3 : Storytelling and effective content

Explore funding options

Find out more about possible funding options for the program you have chosen.

Download the brochure



The Marketing Director of HEC Paris Executive Education collects this data in order to provide you with information about our training programs and the events that we organize. References in this form followed by an * must be filled in, but the absence of information in the optional fields will have no impact on the processing of your request. The information will be used by the different services of HEC Paris and its subsidiaries. They will be kept as long as you do not unsubscribe. In compliance with the amended law of 6th January 1978, you have the right to access, delete, rectify and object to information by contacting cil@hec.fr.

For further information, please contact :

Laure Nascimento da Silva

Program Advisor

More than just a pretty place

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.









We deliver our short programs when and where you choose

With our in-house short program offer you can train your teams whenever and wherever suits you best.

Contact us at inter-privileges@hec.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.



Register for the program

Fill in the form to check your eligibility and start the registration process.

Apply here