Executive Short Program

Strategic Sales Management

How can you create, embody and implement your sales strategy within your teams?

Sales Management is complex and involves developing long-term customer satisfaction and loyalty, ensuring profitability and developing the potential of your teams. The aim of this program is provide you with the know-how to create and implement an effective customer and team oriented commercial strategy.

 

‘‘

 

 

Clients say, 'What's your strategy,' and I say, 'Ask me what I believe first.' That's a far more enduring answer.”

– Ginni Rometty

Objectives

Objectives

The program will enable you to:

Ensure that your strategy is aligned and that your clients are at the core of your approach

Structure your supplier value proposition

Develop an ambitious and effective managerial approach

Take the time to take a step back and think about how to implement new strategies

Academic Director(s)

Cécile Viniane

Adjunct Professor, HEC Paris

Discover the program outline

Discover the program outline

Program Content

Consists of two 4-day modules

Module 1

Commercial strategy

Positioning the Sales Division, creating your strategic plan, incorporating financial elements, etc.

Module 2

Managing sales teams

Cross-channel strategy, developing your team's performance, motivating your co-workers, etc.

Customize your learning journey

  • management
    3 days - essential

  • +
  • marketing
    3 days - expert

  • +
  • management
    4 days - excellence

  • =
  • hec paris executive education certificate

2 years

Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

The program is aimed at:
Commercial Directors and Managers
Sales Directors
Customer Division and Sales Development Directors

Training costs

5730 € excl. VAT
-

 

Teaching language: French 

Next session

2017 / 2018
  • Intake

Explore funding options

Find out more about possible funding options for the program you have chosen.

Download the brochure
 

 

 

For further information, please contact :

Aurélie Lever

Program Advisor

More than just a pretty place

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

Board

Library

Sport

 

 

 

IN-HOUSE SHORT PROGRAMS: THE FLEXIBLE WAY TO TRAIN YOUR TEAMS

 

We deliver our short programs when and where you choose


With our in-house short program offer you can train your teams whenever and wherever suits you best.


Contact us at interprivilege@hec-crc.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

 

Tried and tested for you

Discover the experiences of current and former participants.

Audrey Eslan

Direction du développement

‘‘

Une formation pratico-pratique pour mettre en place une organisation commerciale efficiente et un management adéquat. Des intervenants de qualité autour d’une pédagogie interactive."

Laurent Gilli

Responsable Commercial Grands Comptes - MB Electronique

‘‘

L’ensemble de la formation répond et dépasse les attendus. Elle prépare très bien à une prise de poste et donne une perspective sur l’ensemble de la fonction."

REGISTRATION

Register for the program

Fill in the form to check your eligibility and start the registration process.

Apply here