Executive Short Program
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Sales Management is complex and involves developing long-term customer satisfaction and loyalty, ensuring profitability and developing the potential of your teams. The aim of this program is provide you with the know-how to create and implement an effective customer and team oriented commercial strategy.
Clients say, 'What's your strategy,' and I say, 'Ask me what I believe first.' That's a far more enduring answer.”
– Ginni Rometty
The program will enable you to:
Ensure that your strategy is aligned and that your clients are at the core of your approach
Structure your supplier value proposition
Develop an ambitious and effective managerial approach
Take the time to take a step back and think about how to implement new strategies
Adjunct Professor, HEC Paris
Consists of two 4-day modules
Positioning the Sales Division, creating your strategic plan, incorporating financial elements, etc.
Cross-channel strategy, developing your team's performance, motivating your co-workers, etc.
Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.
The program is aimed at:
Commercial Directors and Managers
Customer Division and Sales Development Directors
Teaching language: French
Find out more about possible funding options for the program you have chosen.
HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.
We deliver our short programs when and where you choose
With our in-house short program offer you can train your teams whenever and wherever suits you best.
Contact us at firstname.lastname@example.org, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.
Discover the experiences of current and former participants.
Direction du développement
Une formation pratico-pratique pour mettre en place une organisation commerciale efficiente et un management adéquat. Des intervenants de qualité autour d’une pédagogie interactive."
Responsable Commercial Grands Comptes - MB Electronique
L’ensemble de la formation répond et dépasse les attendus. Elle prépare très bien à une prise de poste et donne une perspective sur l’ensemble de la fonction."