Executive Short Program
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- HEC Foundation
Marketing plan, strategic challenges, offers that create value for your clients, pricing, brand strategy... How do you make your marketing approach more effective and client-oriented? How do you accentuate differentiation and improve the quality of customer relationships. This program will enable you to implement and get to grips with the latest marketing practices.
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.”
– Simon Mainwaring
The program will enable you to:
Apply the marketing strategy to operational plans and ensure high-performance implementation
Increase marketing management efficiency and drive
Review issues and emerging tools
Adjunct Professor, HEC Paris
Consists of two 4-day modules
The pillars of strategic marketing, creating attractive value propositions, developing a marketing plan, defining KPIs.
Brand strategy, launching tenders, sustainable customer relationships, effective customer communication, etc.
Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.
The program is aimed at:
Business Unit Directors, Marketing or Sales Directors and managers
R&D, Communications, Operational Marketing Managers
Group, Market and Brand Managers
Find out more about possible funding options for the program you have chosen.
Fields marked with an asterix are obligatory and are essential in the follow-up of your request. The absence of information in the optional fields will not impact your request. HEC Paris, whose Head Office is located at 8 Avenue de la Porte de Champerret, 75017 Paris, collects your data in order to manage your documentation request and to suggest other programs to you. Your data will be kept for a duration of 3 years and are reserved to the use of HEC Paris and will under no circumstances be communicated to a third party. In accordance with the Freedom of Information Act, you benefit from the right to access, rectify or delete your data by sending an email to exed-hec at hec.fr
You may also oppose the use of your data, with a legitimate reason. You may only exercise this right with regards to your own personal data by contacting us at HEC Paris, Data Protection, 1 rue de la Libération, 78350 Jouy en Josas, France or via email at donnes-personnelles at hec.fr with the subject line “Data Protection” and by adding in an attachment a copy of your photo ID.
HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.
We deliver our short programs when and where you choose
With our in-house short program offer you can train your teams whenever and wherever suits you best.
Contact us at firstname.lastname@example.org, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.
Discover the experiences of current and former participants.
Responsable Marketing FR/BE - Boston Scientific SAS
Cette formation permet d’avoir une approche de grande qualité, sensation de sécurisation et acquisition d’une trace de savoir. Grande écoute et disponibilité réelle des formateurs."
Responsable Marketing - Cognizant Technology Solutions France SA
Une belle mise en perspective et de bons conseils pour crédibiliser, renforcer et faire grandir la fonction marketing au sein de nos entreprises."
Chef de marché grandes cultures - UPL France SAS
Indispensable pour une appréhension globale de la stratégie marketing et sa mise en œuvre opérationnelle et efficace."