Executive Short Program

Strategic Marketing Management

How can you make your marketing strategy more efficient?

Marketing plan, strategic challenges, offers that create value for your clients, pricing, brand strategy... How do you make your marketing approach more effective and client-oriented? How do you accentuate differentiation and improve the quality of customer relationships. This program will enable you to implement and get to grips with the latest marketing practices.

 
‘‘

 

 

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.” 

– Simon Mainwaring

Objectives

Objectives

The program will enable you to:

Apply the marketing strategy to operational plans and ensure high-performance implementation

Increase marketing management efficiency and drive

Review issues and emerging tools

Academic Director(s)

Cécile Viniane

Adjunct Professor, HEC Paris

Discover the program outline

Discover the program outline

Program Content

Consists of two 4-day modules

Module 1

Marketing Strategy

The pillars of strategic marketing, creating attractive value propositions, developing a marketing plan, defining KPIs.

Module 2

Marketing in action

Brand strategy, launching tenders, sustainable customer relationships, effective customer communication, etc.

 

 

Customize your learning journey

  • management
    3 days - essential

  • +
  • marketing
    3 days - expert

  • +
  • management
    4 days - excellence

  • =
  • hec paris executive education certificate

2 years

Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

The program is aimed at:
Business Unit Directors, Marketing or Sales Directors and managers
R&D, Communications, Operational Marketing Managers
Group, Market and Brand Managers

Training costs

5730 € excl. VAT
-

Teaching language: French

Next session

2017 / 2018
  • Intake

Explore funding options

Find out more about possible funding options for the program you have chosen.

Download the brochure
 

 

 

For further information, please contact :

Aurélie Lever

Program Advisor

More than just a pretty place

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

Board

Library

Sport

 

 

 

IN-HOUSE SHORT PROGRAMS: THE FLEXIBLE WAY TO TRAIN YOUR TEAMS

 

We deliver our short programs when and where you choose


With our in-house short program offer you can train your teams whenever and wherever suits you best.


Contact us at interprivilege@hec-crc.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

 

Tried and tested for you

Discover the experiences of current and former participants.

Christine Courault

Responsable Marketing FR/BE - Boston Scientific SAS

‘‘

Cette formation permet d’avoir une approche de grande qualité, sensation de sécurisation et acquisition d’une trace de savoir. Grande écoute et disponibilité réelle des formateurs."

Anne Taudin

Responsable Marketing - Cognizant Technology Solutions France SA

‘‘

Une belle mise en perspective et de bons conseils pour crédibiliser, renforcer et faire grandir la fonction marketing au sein de nos entreprises."

Sébastien D'Innocenzo

Chef de marché grandes cultures - UPL France SAS

‘‘

Indispensable pour une appréhension globale de la stratégie marketing et sa mise en œuvre opérationnelle et efficace."

REGISTRATION

Register for the program

Fill in the form to check your eligibility and start the registration process.

Apply here