Executive Short Program

Selling Value Creation to Your Customers

How to differentiate yourself as a supplier by providing your clients value-creating solutions? 

Do you want to stand out from the crowd, not only in terms of price, and justify your premium positioning to your clients? This program will enable you to move from sales to value-creation consulting. Learn how to implement client value creation, negotiate, evaluate return on investment and review your internal processes, sales team management, pricing and sales techniques. 

 
‘‘

 

 

A company will only stand out from its competitors if it can develop a distinctive offer and sustain it." 

– Michael Porter

Objectives

Objectives

The program will enable you to:

Define "value creation for clients"

Provide techniques and tools to assess the cost of value creation, adopt the role of a value creation consultant rather than a sales manager

Effectively assess the value created for the client and for the supplier

Academic Director(s)

Cécile Viniane

Adjunct Professor, HEC Paris

Discover the program outline

Discover the program outline

Program Content

 

Theme 1

The concept of creating value for clients

Reduce costs or increase client turnover?

Theme 2

Value co-creation matrix

Client-value concept, perceived satisfaction and quality, assessing created added value.  

Theme 3

Negotiation and creating value for clients

Lead interviews and distance yourself from price-driven negotiations.

Theme 4

Return on investment

Apply created value to financial plans and assess ROI.

Customize your learning journey

  • management
    3 days - essential

  • +
  • marketing
    3 days - expert

  • +
  • management
    4 days - excellence

  • =
  • hec paris executive education certificate

2 years

Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

The program is aimed at:
Sales Directors and Managers, Business Engineers and Key Accounts Managers
Marketing Directors and Managers aiming to improve their offer and master sales support and management

Training costs

2940 € excl. VAT

Next session

2017 / 2018
  • Intake

Explore funding options

Find out more about possible funding options for the program you have chosen.

Download the brochure
 

 

 

The Marketing Director of HEC Paris Executive Education collects this data in order to provide you with information about our training programs and the events that we organize. References in this form followed by an * must be filled in, but the absence of information in the optional fields will have no impact on the processing of your request. The information will be used by the different services of HEC Paris and its subsidiaries. They will be kept as long as you do not unsubscribe. In compliance with the amended law of 6th January 1978, you have the right to access, delete, rectify and object to information by contacting cil@hec.fr.

For further information, please contact :

Aurélie Lever

Program Advisor

Profesor insights

In this video, discover Cécile Viniane's insights

More than just a pretty place

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

Board

Library

Sport

 

 

 

IN-HOUSE SHORT PROGRAMS: THE FLEXIBLE WAY TO TRAIN YOUR TEAMS

 

We deliver our short programs when and where you choose


With our in-house short program offer you can train your teams whenever and wherever suits you best.


Contact us at interprivilege@hec-crc.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

 

REGISTRATION

Register for the program

Fill in the form to check your eligibility and start the registration process.

Apply here