Executive Short Program

Marketing: from strategy to customer experience

Drive your company's transformation, performance and competitive edge

If you wish to drive your company's transformation, increase its performance and competitive edge then this blended-learning program is the one for you. The combination of digital and classroom tuition offers you an innovative learning experience and adapts to your rhythm.

 
‘‘

 

 

You can never fail by making your customers, prospects, and employees feel inspired.”

– Paul Young

Objectives

Objectives

The program will enable you to:

Apply your marketing strategy to operational plans and ensure high-performance implementation

Make marketing management more efficient and motivating

Review your current issues and emerging tools

Academic Director(s)

Cécile Viniane

Adjunct Professor, HEC Paris

Discover the program outline

Discover the program outline

Program Content

Consists of 4 e-learning modules and 1 face-to-face module

Module 1

Strategic Marketing - understanding your working environment

Analyze key trends and impacts, develop a value chain, from segmentation to targeting corporate client needs.

Module 2

Marketing your offer – preparing to sell

Assess your value creation, from value to price, define your market positioning.

Module 3

Operational Marketing – building the customer relationship

Identify your buyers, develop a sustainable relationship, how to communicate with your corporate clients.

 

Module 4

Marketing Analysis -  assessing your input

Key indicators and client satisfaction management.

 
 
Face-to-face module

Study of the problems

Working in sub-groups on concrete cases based on issues raised during the e-learning sessions. Creation and presentation of an individual action plan.

Customize your learning journey

  • management
    3 days - essential

  • +
  • marketing
    3 days - expert

  • +
  • management
    4 days - excellence

  • =
  • hec paris executive education certificate

2 years

Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

The program is aimed at:
Operational Managers
Functional executives and managers
Marketing Managers

Training costs

2950 € excl. VAT
-

 

Teaching language: French 

Next session

2016 / 2017
  • E-learning Intake
  • Face-to-face

Explore funding options

Find out more about possible funding options, depending on the program you have chosen.

Download the brochure
 

 

 

For further information, please contact :

Xavier LAGRANGE

Project Manager/Program Advisor

More than just a pretty place

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

Board

Library

Sport

 

 

 

IN-HOUSE SHORT PROGRAMS: THE FLEXIBLE WAY TO TRAIN YOUR TEAMS

 

We deliver our short programs when and where you choose


With our in-house short program offer you can train your teams whenever and wherever suits you best.


Contact us at interprivilege@hec-crc.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

 

REGISTRATION

Register for the program

Fill in the form to check your eligibility and start the registration process.

Apply here