Executive Short Program
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If you wish to drive your company's transformation, increase its performance and competitive edge then this blended-learning program is the one for you. The combination of digital and classroom tuition offers you an innovative learning experience and adapts to your rhythm.
You can never fail by making your customers, prospects, and employees feel inspired.”
– Paul Young
The program will enable you to:
Apply your marketing strategy to operational plans and ensure high-performance implementation
Make marketing management more efficient and motivating
Review your current issues and emerging tools
Adjunct Professor, HEC Paris
Consists of 4 e-learning modules and 1 face-to-face module
Analyze key trends and impacts, develop a value chain, from segmentation to targeting corporate client needs.
Assess your value creation, from value to price, define your market positioning.
Identify your buyers, develop a sustainable relationship, how to communicate with your corporate clients.
Key indicators and client satisfaction management.
Working in sub-groups on concrete cases based on issues raised during the e-learning sessions. Creation and presentation of an individual action plan.
Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.
The program is aimed at:
Functional executives and managers
Teaching language: French
Find out more about possible funding options, depending on the program you have chosen.
HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.
We deliver our short programs when and where you choose
With our in-house short program offer you can train your teams whenever and wherever suits you best.
Contact us at firstname.lastname@example.org, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.