Executive Short Program

International Business Development

Expanding your business on a global scale

How important a role does international business development now play in the strategy your company? In our current economic climate relying solely on domestic markets is no longer a viable option. This is why we have developed a program that will enable you to acquire the necessary know-how to ensure long-term, sustainable growth in your organization and expand its business on a global scale.

 
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Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.” 

– Natalie Massenet

Objectives

Objectives

The program will enable you to:

Develop a product and services strategy that is fully aligned with the international expansion ambitions of your company

Esta­blish close and effective working relationships with international suppliers

Understand how to achieve tangible results from your international expansion strategy

Academic Director(s)

Cécile Viniane

Adjunct Professor, HEC Paris

Discover the program outline

Discover the program outline

Program Content

Consists of 3 themes

Theme 1

Context

Meeting the challenges companies face when expanding abroad.

Theme 2

Cultural intelligence

The key aspects and impact of cultural intelligence from a national and organizational perspective.

Theme 3

International business development 

Strategic assessment of your company and export diagnosis.

Customize your learning journey

  • management
    3 days - essential

  • +
  • marketing
    3 days - expert

  • +
  • management
    4 days - excellence

  • =
  • hec paris executive education certificate

2 years

Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

The program is aimed at:

High level managers who are actively involved in international business development,
Executives, managers and global project managers whose companies are aiming to expand abroad.
 

Training costs

4120 € excl. VAT

Next session

2017 / 2018
  • Intake

Explore funding options

Find out more about possible funding options for the program you have chosen.

Download the brochure
 

 

 

The Marketing Director of HEC Paris Executive Education collects this data in order to provide you with information about our training programs and the events that we organize. References in this form followed by an * must be filled in, but the absence of information in the optional fields will have no impact on the processing of your request. The information will be used by the different services of HEC Paris and its subsidiaries. They will be kept as long as you do not unsubscribe. In compliance with the amended law of 6th January 1978, you have the right to access, delete, rectify and object to information by contacting cil@hec.fr.

For further information, please contact :

Aurélie Lever

Program Advisor

More than just a pretty place

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

Board

Library

Sport

 

 

 

IN-HOUSE SHORT PROGRAMS: THE FLEXIBLE WAY TO TRAIN YOUR TEAMS

 

We deliver our short programs when and where you choose


With our in-house short program offer you can train your teams whenever and wherever suits you best.


Contact us at interprivilege@hec-crc.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

 

REGISTRATION

Register for the program

Fill in the form to check your eligibility and start the registration process.

Apply here