Executive Short Program

Inclusive business and value creation

Develop win-win strategies for business and society

How can your organization develop innovative business models that make goods and services more affordable for people throughout the world? What are the key success factors and obstacles to effectively implementing inclusive business projects?

 

These are just some of the issues we address during the program. Our goal is to help you acquire the skills and knowledge to integrate social and environmental issues into your core managerial responsibilities.

 
‘‘

 

 

By simply capitalizing on core strengths and knowledge, companies and entrepreneurs can engage in an emerging business model that will enable them to create - and demonstrate - real, sustainable social impact in society.” 

– Muhammad Yunus

Objectives

Objectives

The program will enable you to:

Gain a unique interdisciplinary perspective on how to align social and environmental issues with corporate strategy

Acquire a pragmatic approach to inclusiveness

Develop the know-how to accelerate innovative business initiatives in your organization

Academic Director(s)

Frederic DALSACE

Associate Professor, HEC Paris

Discover the program outline

Discover the program outline

Program Content

Consists of 3 modules

 

Module 1

Strategic innovation and inclusive business models 

Understanding the perspective and motivation of all the key stakeholders.

Module 2

Marketing and retail strategies

Leveraging hybrid value chains in Base of the Pyramid markets.

Module 3

Meeting the specific needs of lower income consumers 

Optimizing R&D, supply chain and product design.

 

 

The program is endorsed by the Chair in Social Business, Enterprise and Poverty which is run in partnership with Danone, Schneider Electric, and Renault.

Customize your learning journey

  • management
    3 days - essential

  • +
  • marketing
    3 days - expert

  • +
  • management
    4 days - excellence

  • =
  • hec paris executive education certificate

2 years

Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

The program is aimed at:
Senior managers in private corporations, Company owners, Social entrepreneurs, Leaders of NGOs
Managers in charge of implementing inclusive business initiatives in their organization

There are 2 options available as a location: One in South Africa or one in France

Training costs

3980 € excl. VAT
France

Teaching language: English

7140 €
Johannesburg, South Africa, (no VAT)

Teaching language: English

Next session

2017 / 2018
  • Intake - South Africa

Explore funding options

Find out more about possible funding options for the program you have chosen.

Download the brochure
 

 

 

For further information, please contact :

Valérie Lancelot-Mingot

Program Advisor

REGISTRATION

Register for the program

Fill in the form to check your eligibility and start the registration process.

Apply here