Executive Short Program
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Internet, mobility, social media and data-driven marketing are a part of our daily lives. It is by no means easy to integrate all the available digital marketing techniques into one, coherent and efficient strategy. Our goal is to help you integrate digital into a global marketing strategy that ensures profitability, renown and customer loyalty.
In conversation marketing, you're providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds to the ecosystem, the more it will be shared, amplified and celebrated.”
– John Battelle
The program will enable you to:
Optimize your marketing performance by selecting and integrating new digital solutions
Master the digital impact on your market, business model, strategic and marketing plans and your organization
Adjunct Professor, HEC Paris
Consists of 3 themes
Identify the strategic impact on business models and customer experience.
The 5 digital marketing levers, predictive marketing, Big Data.
Brand promise in the digital age, creating an efficient DMP, developing plans to build relationships, legal aspects, budgets and ROI.
Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.
The program is aimed at:
Marketing Directors, Communications Directors,
Operational Marketing Teams, Digital Marketing, Web Marketing and CRM Project Managers.
Find out more about possible funding options for the program you have chosen.
Fields marked with an asterix are obligatory and are essential in the follow-up of your request. The absence of information in the optional fields will not impact your request. HEC Paris, whose Head Office is located at 8 Avenue de la Porte de Champerret, 75017 Paris, collects your data in order to manage your documentation request and to suggest other programs to you. Your data will be kept for a duration of 3 years and are reserved to the use of HEC Paris and will under no circumstances be communicated to a third party. In accordance with the Freedom of Information Act, you benefit from the right to access, rectify or delete your data by sending an email to exed-hec at hec.fr
You may also oppose the use of your data, with a legitimate reason. You may only exercise this right with regards to your own personal data by contacting us at HEC Paris, Data Protection, 1 rue de la Libération, 78350 Jouy en Josas, France or via email at donnes-personnelles at hec.fr with the subject line “Data Protection” and by adding in an attachment a copy of your photo ID.
HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.
We deliver our short programs when and where you choose
With our in-house short program offer you can train your teams whenever and wherever suits you best.
Contact us at firstname.lastname@example.org, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.
Discover the experiences of current and former participants.
Chargée Marketing Opérationnel - VFB Lingerie SA
Formation très utile sur un sujet en pleine actualité, apportant des réponses et des solutions concrètes aux problématiques posées par le marketing digital."
Directrice Marketing Communication - Cabinet Portage Rheatis
Excellente formation et grande qualité des intervenants. Me donne envie de suivre un autre programme dans le domaine du marketing."
Directeur Marketing - ASG
Une très bonne mise à niveau, des informations concrètes et de nombreux cas pratiques. Une formation à suivre pour alimenter sa réflexion et accompagner sa stratégie digitale."