Executive Short Program

Digital Marketing

Integrating digital into a coherent marketing strategy

Internet, mobility, social media and data-driven marketing are a part of our daily lives. It is by no means easy to integrate all the available digital marketing techniques into one, coherent and efficient strategy. Our goal is to help you integrate digital into a global marketing strategy that ensures profitability, renown and customer loyalty.

 
‘‘

 

 

In conversation marketing, you're providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds to the ecosystem, the more it will be shared, amplified and celebrated.” 

– John Battelle

Objectives

Objectives

The program will enable you to:

Optimize your marketing performance by selecting and integrating new digital solutions

Master the digital impact on your market, business model, strategic and marketing plans and your organization

Academic Director(s)

Cécile Viniane

Adjunct Professor, HEC Paris

Discover the program outline

Discover the program outline

Program Content

Consists of 3 themes

Theme 1

The impact of the digital revolution 

Identify the strategic impact on business models and customer experience.

Theme 2

New marketing techniques

The 5 digital marketing levers, predictive marketing, Big Data.

Theme 3

Review procedures and strategy

Brand promise in the digital age, creating an efficient DMP, developing plans to build relationships, legal aspects, budgets and ROI.

Customize your learning journey

  • management
    3 days - essential

  • +
  • marketing
    3 days - expert

  • +
  • management
    4 days - excellence

  • =
  • hec paris executive education certificate

2 years

Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

The program is aimed at:
Marketing Directors, Communications Directors,
Operational Marketing Teams, Digital Marketing, Web Marketing and CRM Project Managers.

Training costs

4160 € excl. VAT
-

Teaching language: French

Next session

2017 / 2018
  • Intake

Explore funding options

Find out more about possible funding options for the program you have chosen.

Download the brochure
 

 

 

For further information, please contact :

Aurélie Lever

Program Advisor

More than just a pretty place

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

Board

Library

Sport

 

 

 

IN-HOUSE SHORT PROGRAMS: THE FLEXIBLE WAY TO TRAIN YOUR TEAMS

 

We deliver our short programs when and where you choose


With our in-house short program offer you can train your teams whenever and wherever suits you best.


Contact us at interprivilege@hec-crc.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

 

Tried and tested for you

Discover the experiences of current and former participants.

Ophélie Fosse

Chargée Marketing Opérationnel - VFB Lingerie SA

‘‘

Formation très utile sur un sujet en pleine actualité, apportant des réponses et des solutions concrètes aux problématiques posées par le marketing digital."

Sophie Allisy

Directrice Marketing Communication - Cabinet Portage Rheatis

‘‘

Excellente formation et grande qualité des intervenants. Me donne envie de suivre un autre programme dans le domaine du marketing."

Sophie Faye

Directeur Marketing - ASG

‘‘

Une très bonne mise à niveau, des informations concrètes et de nombreux cas pratiques. Une formation à suivre pour alimenter sa réflexion et accompagner sa stratégie digitale."

REGISTRATION

Register for the program

Fill in the form to check your eligibility and start the registration process.

Apply here