Executive Short Program

Customer relationships in the age of Big Data

Rethink your customer relationships

Big data is continuing its widespread development in companies, regardless of their sector or size. Managing data has become a strategic challenge which opens up new ways to develop new products and services, new types of customer relationships and increased operational efficiency.


This program will help you capitalize on this wealth of information to transform your client relationships in a profitable way.




Information is the oil of the 21st century, and analytics is the combustion engine.”

– Peter Sondergaard



The program will enable you to:

Improve your customer awareness

Avoid customer attrition

Anticipate customer needs

Develop new services

Academic Director(s)

François Cazals

Adjunct Professor

Discover the program outline

Discover the program outline

Program Content

Consists of 4 themes

Theme 1

Big data and customer strategy

The origins of the big data phenomenon, challenges of customer relationships, customer life cycle, social conversation, Social Depth Platform and marketing position.

Theme 2

Value creation with big data

Economic nature of data, price discrimination, versioning, recommendation, data value, and data protection challenges.

Theme 3

Big data and digital communication

Personalized communications strategies, customer life cycle optimization, predictive marketing.


Theme 4

Big data and client strategy

Practical application of acquired skills through case studies and exchanges.

Customize your learning journey

  • management
    3 days - essential

  • +
  • marketing
    3 days - expert

  • +
  • management
    4 days - excellence

  • =
  • hec paris executive education certificate

2 years

Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

The program is aimed at:
General Managers, Decision makers
EXCOM members wishing to master the challenges of big data.

Training costs

1950 € excl. VAT

Next session

  • Intake

Explore funding options

Find out more about possible funding options for the program you have chosen.

Download the brochure



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For further information, please contact :


Project Manager/Program Advisor

More than just a pretty place

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.









We deliver our short programs when and where you choose

With our in-house short program offer you can train your teams whenever and wherever suits you best.

Contact us at inter-privileges@hec.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.



Register for the program

Fill in the form to check your eligibility and start the registration process.

Apply here