Executive Short Program
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To optimize performance in a globalized market, your company needs to innovate and be creative. You have to be able to turn your ideas into reality with meet high-performing time-to-market strategies that generate competitive advantage. This program will enable you to create an environment that encourages new ideas by capitalizing on the implicit needs of customers and by developing management processes which use innovation to drive value creation.
Innovating is easy. What’s difficult is turning an innovation into a real business.”
– Michael Dell
The program will enable you to:
Create a method for reflection and a culture of innovation
Implement efficient, creative, productive and profitable processes
Master the tools and organization of innovation in your company
Adjunct Professor, HEC Paris
Blue Ocean Strategy combined with a business model and design approach, tools for generating and developing ideas.
Using implicit customer needs to develop innovation, principles of responsible innovation.
Customer adherence to innovation, purchasing usages and actions using a neuro-marketing approach.
Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.
The program is aimed at:
Strategy and Development Directors
Business Unit Directors
Find out more about possible funding options for the program you have chosen.
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HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.
We deliver our short programs when and where you choose
With our in-house short program offer you can train your teams whenever and wherever suits you best.
Contact us at firstname.lastname@example.org, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.
Discover the experiences of current and former participants..
Chargée de marketing opérationnel
Cette formation est très intéressante et vivante, et l’équilibre entre théorie et pratique bien géré. Impression très positive globale et un réel plaisir de pouvoir échanger mes expériences avec mes pairs et de m’inspirer de leurs problématiques, même de secteurs différents."