Executive Short Program

Creativity and marketing innovation

Creative and innovative solutions to create value 

To optimize performance in a globalized market, your company needs to innovate and be creative. You have to be able to turn your ideas into reality with meet high-performing time-to-market strategies that generate competitive advantage. This program will enable you to create an environment that encourages new ideas by capitalizing on the implicit needs of customers and by developing management processes which use innovation to drive value creation.

 
‘‘

 

 

Innovating is easy. What’s difficult is turning an innovation into a real business.” 

– Michael Dell

Objectives

Objectives

The program will enable you to:

Create a method for reflection and a culture of innovation

Implement efficient, creative, productive and profitable processes

Master the tools and organization of innovation in your company

Academic Director(s)

Cécile Viniane

Adjunct Professor, HEC Paris

Discover the program outline

Discover the program outline

Program Content

 

Theme 1

Develop an environment that encourages new ideas 

Blue Ocean Strategy combined with a business model and design approach, tools for generating and developing ideas. 

Theme 2

Create a process to manage innovation 

Using implicit customer needs to develop innovation, principles of responsible innovation. 

Theme 3

Drive value creation through innovation  

Customer adherence to innovation, purchasing usages and actions using a neuro-marketing approach.

Customize your learning journey

  • management
    3 days - essential

  • +
  • marketing
    3 days - expert

  • +
  • management
    4 days - excellence

  • =
  • hec paris executive education certificate

2 years

Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

The program is aimed at:
Marketing Directors
Strategy and Development Directors
Business Unit Directors
Innovation Directors
R&D Directors

Training costs

3920 € excl. VAT
-

Teaching language: French

Next session

2017 / 2018
  • Intake

Explore funding options

Find out more about possible funding options for the program you have chosen.

Download the brochure
 

 

 

For further information, please contact :

Aurélie Lever

Program Advisor

More than just a pretty place

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

Board

Library

Sport

 

 

 

IN-HOUSE SHORT PROGRAMS: THE FLEXIBLE WAY TO TRAIN YOUR TEAMS

 

We deliver our short programs when and where you choose


With our in-house short program offer you can train your teams whenever and wherever suits you best.


Contact us at interprivilege@hec-crc.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

 

Tried and tested for you

Discover the experiences of current and former participants..

Julie Bardin Jimenez

Chargée de marketing opérationnel

‘‘

Cette formation est très intéressante et vivante, et l’équilibre entre théorie et pratique bien géré. Impression très positive globale et un réel plaisir de pouvoir échanger mes expériences avec mes pairs et de m’inspirer de leurs problématiques, même de secteurs différents."

 

REGISTRATION

Register for the program

Fill in the form to check your eligibility and start the registration process.

Apply here