Executive Short Program

Business model & innovation: Odyssey 3.14

Reinvent your business model with the Odyssey 3.14 approach

Is your business model running out of steam? Are you on the lookout for more effective ways to innovate and find the best possible strategy for your company? If this is the case, why not join us on a learning journey that will enable you to adopt a global approach to innovation, rethink what strategy really is and reconsider how you currently do business. 

 
‘‘

 

 

The heart and soul of the company is creativity and innovation.” 

– Bob Iger

Objectives

Objectives

The program will enable you to:

Distinguish between different types of innovation

Understand what a business model is and how it can be used as a framework for strategy formulation

Discover and apply the Odyssey 3.14 conceptual tools to create new business models

Evaluate the inherent difficulties in strategic innovation and understand how to create a culture that allows them to be offset 

Academic Director(s)

Laurence LEHMANN-ORTEGA

Affiliate Professor, HEC Paris

Discover the program outline

Discover the program outline

Program Content

Consists of 3 themes

Theme 1

What is a business model

Analyzing the 3 components of a business model - value proposition, value architecture and profit equation.

Theme 2

14 directions for exploration

Applying the Odyssey 3.14 tools in a workshop setting.

Theme 3

Make it happen

Find your own way of developing a supportive culture for innovation – from finding new ideas and experimentation to implementation.

 

 

 

Join the Global Network for Advanced Management

This program is eligible to the Global Network for Advanced Management (GNAM) Certificate of Excellence in Global Business, which allows Executives to choose from over 120 courses offered by 19 member schools and representing a total of 15 training days. For more information and a full list of eligible programs, click here.

 

GNAM

Customize your learning journey

  • management
    3 days - essential

  • +
  • marketing
    3 days - expert

  • +
  • management
    4 days - excellence

  • =
  • hec paris executive education certificate

2 years

Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

The program is aimed at:
CEOs and Business Unit Managers, Heads of Innovation, Heads of Strategic Marketing and Heads of R&D.

Training costs

3885 € excl. VAT

Next session

2017 / 2018
  • Intake

Explore funding options

Find out more about possible funding options for the program you have chosen.

Download the brochure
 

 

 

The Marketing Director of HEC Paris Executive Education collects this data in order to provide you with information about our training programs and the events that we organize. References in this form followed by an * must be filled in, but the absence of information in the optional fields will have no impact on the processing of your request. The information will be used by the different services of HEC Paris and its subsidiaries. They will be kept as long as you do not unsubscribe. In compliance with the amended law of 6th January 1978, you have the right to access, delete, rectify and object to information by contacting cil@hec.fr.

For further information, please contact :

Laure Nascimento da Silva

Program Advisor

Professor insights

In this video, discover Laurence Lehmann-Ortega's insights

Videos  Strategy & Governance  Entrepreneurship, Innovation & Social Business 

Innovation: Key practices for non startupers

More than just a pretty place

HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.

Board

Library

Sport

 

 

 

IN-HOUSE SHORT PROGRAMS: THE FLEXIBLE WAY TO TRAIN YOUR TEAMS

 

We deliver our short programs when and where you choose


With our in-house short program offer you can train your teams whenever and wherever suits you best.


Contact us at interprivilege@hec-crc.fr, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.

 

REGISTRATION

Register for the program

Fill in the form to check your eligibility and start the registration process.

Apply here