Executive Short Program
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Is your business model running out of steam? Are you on the lookout for more effective ways to innovate and find the best possible strategy for your company? If this is the case, why not join us on a learning journey that will enable you to adopt a global approach to innovation, rethink what strategy really is and reconsider how you currently do business.
The heart and soul of the company is creativity and innovation.”
– Bob Iger
The program will enable you to:
Distinguish between different types of innovation
Understand what a business model is and how it can be used as a framework for strategy formulation
Discover and apply the Odyssey 3.14 conceptual tools to create new business models
Evaluate the inherent difficulties in strategic innovation and understand how to create a culture that allows them to be offset
Affiliate Professor, HEC Paris
Consists of 3 themes
Analyzing the 3 components of a business model - value proposition, value architecture and profit equation.
Applying the Odyssey 3.14 tools in a workshop setting.
Find your own way of developing a supportive culture for innovation – from finding new ideas and experimentation to implementation.
This program is eligible to the Global Network for Advanced Management (GNAM) Certificate of Excellence in Global Business, which allows Executives to choose from over 120 courses offered by 19 member schools and representing a total of 15 training days. For more information and a full list of eligible programs, click here.
Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.
The program is aimed at:
CEOs and Business Unit Managers, Heads of Innovation, Heads of Strategic Marketing and Heads of R&D.
Teaching language: English
Find out more about possible funding options for the program you have chosen.
HEC Paris Le Château is more than a neoclassical landmark. It is the perfect place in which to take a step back and improve yourself with concrete training which you will put into application as soon as you return to your company.
We deliver our short programs when and where you choose
With our in-house short program offer you can train your teams whenever and wherever suits you best.
Contact us at firstname.lastname@example.org, and we will arrange for the academic team to come to the location of your choice and deliver the same content that is taught on campus.