Executive Short Program

Business model & innovation: Odyssey 3.14

Reinvent your business model with the Odyssey 3.14 approach

Is your business model running out of steam? Are you on the lookout for more effective ways to innovate and find the best possible strategy for your company? If this is the case, why not join us on a learning journey that will enable you to adopt a global approach to innovation, rethink what strategy really is and reconsider how you currently do business. 

 
‘‘

 

 

The heart and soul of the company is creativity and innovation.” 

– Bob Iger

Objectives

Objectives

The program will enable you to:

Distinguish between different types of innovation

Understand what a business model is and how it can be used as a framework for strategy formulation

Discover and apply the Odyssey 3.14 conceptual tools to create new business models

Evaluate the inherent difficulties in strategic innovation and understand how to create a culture that allows them to be offset 

Academic Director(s)

Laurence LEHMANN-ORTEGA

Affiliate Professor, HEC Paris

Discover the program outline

Discover the program outline

Program Content

Consists of 3 themes

Theme 1

What is a business model

Analyzing the 3 components of a business model - value proposition, value architecture and profit equation.

Theme 2

14 directions for exploration

Applying the Odyssey 3.14 tools in a workshop setting.

Theme 3

Make it happen

Find your own way of developing a supportive culture for innovation – from finding new ideas and experimentation to implementation.

Customize your learning journey

  • management
    3 days - essential

  • +
  • marketing
    3 days - expert

  • +
  • management
    4 days - excellence

  • =
  • hec paris executive education certificate

2 years

Obtain an HEC Paris certificate
You can personalize your study path according to your own needs and resources. You will be awarded an HEC Paris Executive Education certificate after a total of 10 days of training. This can be spread out over 3 intensive programs during a 2-year period. You can also join the HEC Executive Community.

Find out more from the brochure

The program is aimed at:
CEOs and Business Unit Managers, Heads of Innovation, Heads of Strategic Marketing and Heads of R&D.

Training costs

3885 € excl. VAT
-

 

Teaching language: English 

Next session

2017 / 2018
  • Intake

Explore funding options

Find out more about possible funding options for the program you have chosen.

Download the brochure
 

 

 

For further information, please contact :

Laure Nascimento da Silva

Program Advisor

Study in an exceptional environment

An emblematic center for innovation, NUMA has specialized in accelerating start-ups and supporting entrepreneurs and innovators for over 15 years. It plays a key role in driving innovative training approaches and promoting the development of new ideas and cohesive projects.

Board

Library

Sports

 

REGISTRATION

Register for the program

Fill in the form to check your eligibility and start the registration process.

Apply here