Executive Master

Executive Master In Business Development, Marketing & Digital Strategy Management

Teaching language: French

Enhance your company's marketing and sales performance

Successful companies know how to combine innovative products, efficient communications and structured sales actions.


This program will equip you with the latest techniques to help you develop your markets and your marketing, communications and sales strategies. You will discover how to create value and anticipate the changes which are transforming your sector.




Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.

– Steve Jobs



Business development, marketing & digital strategy management



The aim of the program is to enable you to:

Understand and anticipate current marketing, communications and sales trends

Develop a profitable and coherent marketing, digital marketing, sales and communication strategy 

Adopt the latest methods and initiatives to implement and capitalize on these strategies

Academic Director(s)


Emeritus Professor, HEC Paris

Discover the program outline

Discover the program outline


Program content

Consists of 2 themes, 2 action plans and a study trip 


Theme 1

Coherent sales policies

HEC Paris Campus

Theme 2

Digital and marketing strategy, management communication, leadership

HEC Paris Campus


Challenges and perspectives

HEC Paris Campus

Action Plan

Directly apply the methods and concepts you have learned in a marketing action plan for your company

HEC Paris Campus





Professional thesis

 Each participant realizes a professional thesis with the guidance of an HEC Paris professor.


Find out more from the brochure

The program is aimed at:

Current or future Marketing, Sales and Commercial Managers, General Managers and Communications Directors aiming to fine-tune their sales, marketing and communications expertise.

Training costs

36450 €

Teaching language


Next session

  • Intake

Explore funding options

Find out more about possible funding options for the program you have chosen.

CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 24 86 30. 
RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 24346.

Download the brochure in French


Fields marked with an asterix are obligatory and are essential in the follow-up of your request. The absence of information in the optional fields will not impact your request. HEC Paris, whose Head Office is located at 8 Avenue de la Porte de Champerret, 75017 Paris, collects your data in order to manage your documentation request and to suggest other programs to you. Your data will be kept for a duration of 3 years and are reserved to the use of HEC Paris and will under no circumstances be communicated to a third party. 
In accordance with the Freedom of Information Act, you benefit from the right to access, rectify or delete your data by sending an email to exed-hec at hec.Fr. 
You may also oppose the use of your data, with a legitimate reason. You may only exercise this right with regards to your own personal data by contacting us at HEC Paris, Data Protection, 1 rue de la Libération, 78350 Jouy en Josas, France or via email at donnes-personnelles at HEC.fr with the subject line “Data Protection” and by adding in an attachment a copy of your photo ID.


For further information, please contact :

Christine Collongues

Program Adviser

Tried and tested for you

  Discover the experiences of current and former participants.

Yohan Wasmes Benqué

Head of Business Development, Altares Dun and Bradstreet


The quality of the programs and the charisma of the speakers at HEC Paris have an immediate impact on your values and personal development. This training program has allowed me to progress within my organization - I now work directly with our president and manage the Business Development department."

Jean-Michel Lambert

Directeur Franchise Vision Care France et Maghreb, Groupe Johnson & Johnson


Ce fut pour moi un virage dans mon évolution professionnelle. Le programme permet véritablement de s’épanouir parce qu’on se reconstruit, on se découvre des opportunités de développement, on se sent encore plus confiant pour aborder une quinzaine d’années de carrière professionnelle..."

Laurent Pelisse

Directeur Ventes et Marketing, SmartViser


Les méthodes apprises en cours ont impacté mon entreprise – elles ont permis de mettre en place des stratégies pertinentes."


Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 

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