Executive Master

Marketing & Business Development Management

Teaching language: French

Enhance your company's marketing and sales performance

Successful companies know how to combine innovative products, efficient communications and structured sales actions.


This program will equip you with the latest techniques to help you develop your markets and your marketing, communications and sales strategies. You will discover how to create value and anticipate the changes which are transforming your sector.




Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.

– Steve Jobs



Marketing & Business Development Management



The aim of the program is to enable you to:

Understand and anticipate current marketing, communications and sales trends

Develop a profitable and coherent marketing, digital marketing, sales and communication strategy 

Adopt the latest methods and initiatives to implement and capitalize on these strategies

Academic Director(s)


Emeritus Professor, HEC Paris

Discover the program outline

Discover the program outline


Program content

Consists of 2 themes, 2 action plans and a study trip 


Theme 1

Coherent sales policies

HEC Paris Campus

Theme 2

Digital and marketing strategy, management communication, leadership

HEC Paris Campus


Challenges and perspectives

HEC Paris Campus

Action Plan

Directly apply the methods and concepts you have learned in a marketing action plan for your company

HEC Paris Campus





Professional thesis

 Each participant realizes a professional thesis with the guidance of an HEC Paris professor.


Find out more from the brochure

The program is aimed at:

Current or future Marketing, Sales and Commercial Managers, General Managers and Communications Directors aiming to fine-tune their sales, marketing and communications expertise.

Training costs

35450 €

Teaching language


Next session

2018 / 2019
  • Intake

Explore funding options

Find out more about possible funding options for the program you have chosen.

CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 205130. 
RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 24346.

Download the brochure



The Marketing Director of HEC Paris Executive Education collects this data in order to provide you with information about our training programs and the events that we organize. References in this form followed by an * must be filled in, but the absence of information in the optional fields will have no impact on the processing of your request. The information will be used by the different services of HEC Paris and its subsidiaries. They will be kept as long as you do not unsubscribe. In compliance with the amended law of 6th January 1978, you have the right to access, delete, rectify and object to information by contacting cil@hec.fr.

For further information, please contact :

Mila Barthélémy

Program Advisor

Tried and tested for you

  Discover the experiences of current and former participants.

Yohan Wasmes Benqué

Head of Business Development, Altares Dun and Bradstreet


The quality of the programs and the charisma of the speakers at HEC Paris have an immediate impact on your values and personal development. This training program has allowed me to progress within my organization - I now work directly with our president and manage the Business Development department."

Jean-Michel Lambert

Directeur Franchise Vision Care France et Maghreb, Groupe Johnson & Johnson


Ce fut pour moi un virage dans mon évolution professionnelle. Le programme permet véritablement de s’épanouir parce qu’on se reconstruit, on se découvre des opportunités de développement, on se sent encore plus confiant pour aborder une quinzaine d’années de carrière professionnelle..."

Laurent Pelisse

Directeur Ventes et Marketing, SmartViser


Les méthodes apprises en cours ont impacté mon entreprise – elles ont permis de mettre en place des stratégies pertinentes."


Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 

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