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In a ever changing economic environment that is characterized by the internationalization of companies, mergers and the rapid growth of new modes of client contact, sales managers have to continually adapt their organizations and how they sell. This program focuses on the opportunities and challenges generated by sales strategies and their implementation. You will learn how to master their impact:
On management in sales teams
And on client approach
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”
– Steve Jobs
The program will enable you to:
Develop key marketing concepts and create a link between marketing strategy and sales strategy
Organize and manage a sales team
Master techniques to win new clients and gain their loyalty
Draw up a sales action plan
Emeritus Professor, HEC Paris
Consists of three 5-day modules
HEC Paris Campus
HEC Paris Campus
HEC Paris Campus
With the tutoring of an HEC Paris Professor or expert
In order to apply the theory and practical expertise gained during the program you will create an action plan for your company. You will receive individual support from a mentor or an HEC Paris expert for this task.
This program opens access to 2 HEC Paris Executive Masters:
This program consists of modules taught in both of these Executive Specialized Masters (official Diploma: Mastère Spécialisé®). You can therefore join one of the Executive Masters at a later date without needing to repeat modules already completed. The selection process for the Specialized Masters applies to all candidates.
The program is aimed at:
Sales Development Managers
Business Engineers in charge of sales, Business Developers
Directors and managers from other fields (Finance, Marketing, R&D, etc.) seeking to increase their understanding of the sales sector
Find out more about possible funding options for the program you have chosen.
CPF eligible program
CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 20 51 30.
RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 28 346
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Discover the experiences of current and former participants.
Le programme est un moteur évident dans les années charnières de transition professionnelle. Il permet d’évoluer rapidement vers son objectif en fournissant les outils et les méthodes adaptées aux situations de chacun.”
Tell us a little more about yourself
Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below.