Executive Certificate

SME Director

Personalized support to help you develop your auditing skills

In the current economic climate, SME and Middle-market Company Directors are in charge of ensuring the sustainability of their companies. This role involves auditing the company and its development on a regular basis. This program combines skills development with personalized advice and deals with all the strategic and operational dimensions which impact companies and their directors. The program will help you to:

Take a step back

Enhance your skills with the help of our experts




Ultimately, leadership is about the strength of one's convictions, the ability to endure the punches, and the energy to promote an idea.

– Benazir Bhutto



The program will enable you to:

Ruthlessly assess your company's situation and working methods and your role as director

Develop your mastery of the necessary techniques and tools for effective management

Enhance your ability to innovate and integrate new technological and environmental techniques

Develop a solid and reliable medium-term business plan, prepare its implementation and integrate any associated risks

Academic Director(s)

Jacques-Robert Moulinet

Affiliate Professor, HEC Paris

discover the program outline

discover the program outline

Program content

Consists of seven 2-day modules


Module 1

Business model, company assessment and strategic plan

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Module 2

Financial dimension

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Module 3

Sales and Marketing dimension

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Module 4

Legal, fiscal and multicultural dimension

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Module 5

Development funding, inheritance issues and digital development

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Module 6

Human and managerial dimension of a company

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Module 7

Strategic choices, approach to innovation, business plan and strategic communication

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Action Plan

With the tutoring of an HEC Paris Professor or expert

In order to apply the theory and practical expertise gained during the program you will create an action plan for your company. You will receive individual support from a mentor or an HEC Paris expert for this task.


Find out more from the brochure

The program is aimed at:
Current of future SME/Middle-market Company Directors
Directors of Family-owned Businesses or their potential successors


Training Costs

15540 € NET

Next Session

  • Module 1
  • Module 2
  • Module 3
  • Module 4
  • Module 05
  • Module 06
  • Module 07

Explore funding options

Find out more about possible funding options for the program you have chosen.

Download the brochure in French




Fields marked with an asterix are obligatory and are essential in the follow-up of your request. The absence of information in the optional fields will not impact your request. HEC Paris, whose Head Office is located at 8 Avenue de la Porte de Champerret, 75017 Paris, collects your data in order to manage your documentation request and to suggest other programs to you. Your data will be kept for a duration of 3 years and are reserved to the use of HEC Paris and will under no circumstances be communicated to a third party. In accordance with the Freedom of Information Act, you benefit from the right to access, rectify or delete your data by sending an email to exed-hec at hec.fr

You may also oppose the use of your data, with a legitimate reason. You may only exercise this right with regards to your own personal data by contacting us at HEC Paris, Data Protection, 1 rue de la Libération, 78350 Jouy en Josas, France or via email at donnes-personnelles at hec.fr with the subject line “Data Protection” and by adding in an attachment a copy of your photo ID.

For further information, please contact :

Alizée Nivert

Program Advisor