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Business Marketing has been greatly impacted by the digital revolution. Today's Marketing divisions have to place connected clients at the heart of their business, make the customer experience as fluid as possible and capitalize on data and social networks. This applies to both B2B and B2C. If you are director and operational manager, this certificate program will enable you to :
Understand both the fundamentals and the latest techniques in Marketing
Develop your analytical and strategic skills
Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.”
— Joe Pulizzi & Newt Barrett
The program will enable you to:
Update and acquire new skills in the rapidly changing world of technology
Develop and apply your skills to create value for your company and your clients
Share and use methods to analyze and integrate digital technology into company marketing activities
Associate Professor, HEC Paris
Consist of three 5-day modules
HEC Paris Campus
HEC Paris Campus
HEC Paris Campus
With the tutoring of an HEC Paris Professor or expert
In order to apply the theory and practical expertise gained during the program you will create an action plan for your company. You will receive individual support from a mentor or an HEC Paris expert for this task.
This program opens access to 2 HEC Paris Executive Masters:
This program consists of modules taught in both of these Executive Specialized Masters (official Diploma: Mastère Spécialisé®). You can therefore join one of the Executive Masters at a later date without needing to repeat modules already completed. The selection process for the Specialized Masters applies to all candidates.
The program is aimed at:
Sales Directors and Managers seeking to improve their marketing knowledge
Directors and Mangers from other sectors (Communications, R&D, etc.) seeking to improve their marketing knowledge
Find out more about possible funding options for the program you have chosen.
CPF eligible program
RNCP 27 951
CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 20 51 30.
RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 28 346
Fields marked with an asterix are obligatory and are essential in the follow-up of your request. The absence of information in the optional fields will not impact your request. HEC Paris, whose Head Office is located at 8 Avenue de la Porte de Champerret, 75017 Paris, collects your data in order to manage your documentation request and to suggest other programs to you. Your data will be kept for a duration of 3 years and are reserved to the use of HEC Paris and will under no circumstances be communicated to a third party. In accordance with the Freedom of Information Act, you benefit from the right to access, rectify or delete your data by sending an email to exed-hec at hec.fr
You may also oppose the use of your data, with a legitimate reason. You may only exercise this right with regards to your own personal data by contacting us at HEC Paris, Data Protection, 1 rue de la Libération, 78350 Jouy en Josas, France or via email at donnes-personnelles at hec.fr with the subject line “Data Protection” and by adding in an attachment a copy of your photo ID.
Discover the experiences of current and former participants.
Proposition Marketing Manager Europe, Sungard Availability Services
Il s’agit d’une valorisation de l’expérience, d’une référence en matière de formation à faire valoir et d’une belle expérience éducative."
Directeur des Ventes Laboratoires Lilly
Le programme m’a amené à repenser ma vision du management."
Tell us a little more about yourself
Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below.