Eligible for 2 Executive Masters

Executive Certificate

Marketing & Digital

Reinforce your role of “marketer-strategist-manager” in the digital world

Business Marketing has been greatly impacted by the digital revolution. Today's Marketing divisions have to place connected clients at the heart of their business, make the customer experience as fluid as possible and capitalize on data and social networks. This applies to both B2B and B2C. If you are director and operational manager, this certificate program will enable you to : 

Understand both the fundamentals and the latest techniques in Marketing

Develop your analytical and strategic skills

‘‘

 

 

Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.” 

— Joe Pulizzi & Newt Barrett

Objectives

Objectives

The program will enable you to:

Update and acquire new skills in the rapidly changing world of technology

Develop and apply your skills to create value for your company and your clients

Share and use methods to analyze and integrate digital technology into company marketing activities

Academic Director(s)

Anne-Sophie Bayle Tourtoulou

Associate Professor, HEC Paris

discover the program outline

discover the program outline

Program content 

Consist of three 5-day modules

 

Module 1

Marketing fundamentals and their role in business

HEC Paris Campus

Module 2

Digital Marketing at the heart of Marketing

HEC Paris Campus

Module 3

New Marketing trends and approaches

HEC Paris Campus

Action Plan

With the tutoring of an HEC Paris Professor or expert

In order to apply the theory and practical expertise gained during the program you will create an action plan for your company. You will receive individual support from a mentor or an HEC Paris expert for this task.

 

Customize your learning journey

This program opens access to 2 HEC Paris Executive Masters:

Marketing & Business Development Management

Strategic Business Unit Management - Specializations

This program consists of modules taught in both of these Executive Specialized Masters (official Diploma: Mastère Spécialisé®). You can therefore join one of the Executive Masters at a later date without needing to repeat modules already completed. The selection process for the Specialized Masters applies to all candidates.

Find out more from the brochure

The program is aimed at:
Marketing Directors
Sales Directors and Managers seeking to improve their marketing knowledge
Directors and Mangers from other sectors (Communications, R&D, etc.) seeking to improve their marketing knowledge

Training costs

15450 € excl. VAT

Next session

2018 / 2019
  • Intake

Explore funding options

Find out more about possible funding options for the program you have chosen.

CPF eligible program

RNCP ​27 951
CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 20 51 30. 
RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 28 346 

Download the brochure
 

 

 

The Marketing Director of HEC Paris Executive Education collects this data in order to provide you with information about our training programs and the events that we organize. References in this form followed by an * must be filled in, but the absence of information in the optional fields will have no impact on the processing of your request. The information will be used by the different services of HEC Paris and its subsidiaries. They will be kept as long as you do not unsubscribe. In compliance with the amended law of 6th January 1978, you have the right to access, delete, rectify and object to information by contacting cil@hec.fr.

For further information, please contact :

Mila Barthélémy

Program Advisor

Tried and tested for you

  Discover the experiences of current and former participants.

Mathias Mercier

Proposition Marketing Manager Europe, Sungard Availability Services

‘‘

Il s’agit d’une valorisation de l’expérience, d’une référence en matière de formation à faire valoir et d’une belle expérience éducative."

Pierre-Vincent Abraham

Directeur des Ventes Laboratoires Lilly

‘‘

Le programme m’a amené à repenser ma vision du management."

ARE YOU INTERESTED?

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 
 

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