Eligible for the HEC Paris Executive MBA

Executive Certificate


Managing today's luxury brands worldwide

In the past the luxury sector was exclusively for the elite, but the demand in countries with high economic has seen the industry develop dramatically. China was the forerunner and tomorrow it will be India.


The major challenge facing the luxury sector is therefore how to achieve growth without losing the essence of luxury.


The industry also has to meet the challenges of social networks, e-commerce, new technologies, data, omni-channel customer experience, the impact of the millennial generation, ethical and ecological expectations, and competition generated by disruptive business models.


This program is a direct response to the needs of managers in the luxury sector in charge of creating new brands or developing business activities of existing ones.


The international expertise of our professors combined with the significant number of CEOs from luxury companies among our alumni enables us to offer you this prestigious program in advanced luxury management.






The luxury sector is like no other. You have to unlearn a lot of classical marketing rules to sustain luxury brands in the long term.”

– Jean-Noël Kapferer



The program will enable you to:

Develop the necessary skills and know-how to manage luxury brands and companies

Analyze the culture of luxury in order to grasp and preserve the specific nature of its management

Make the right strategic decisions concerning the marketing of luxury brands worldwide

Integrate the new challenges facing the luxury sector

Project yourself into the future


Academic Director(s)

Jean-Noël Kapferer

Emeritus Professor, HEC Paris

discover the program outline


Program Content

Consists of two 5-day sessions


Session 1

Luxury strategy

Paris, France

Delineating the concept of luxury. What is a luxury strategy? The specific aspects of marketing in the luxury sector, digital strategies in the luxury industry, sustainable luxury...

Session 2

The specific nature of the Chinese luxury market

Shanghai, China

Digital luxury in China, retail challenges, HR issues, improving performance levels, focus on the personal luxury sector, hospitality, etc., developing brands in China...

Research project

With the support of an HEC Paris professor or expert

In order to apply the theory and practical expertise gained during the sessions you will choose a strategic issue to address throughout the program. You will work closely with HEC Paris faculty for academic input and capitalize on the know-how of the many industry experts present in the program.


Customize your learning journey

This program opens access to:

The HEC Paris Executive MBA 

Credits gained on successful completion of this program can be used towards the HEC Paris Executive MBA (EMBA), as the program is also a specialization within the EMBA. The EMBA selection process applies to all candidates.

Number of program hours




Total number of 

EMBA Hours

Find out more from the brochure

The program is aimed at:

Executives and senior managers who already manage luxury brands and companies or who plan to actively do so in the future.


Training costs

15145 € excl. VAT

Next session

  • Session 1
  • Session 2

Explore funding options

Find out more about possible funding options for the program you have chosen.


CPF eligible program
Code CPF 16 15 90
Competency set #4 from the RNCP 21 568

Download the brochure



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For further information, please contact :

Amy Kane

Program Advisor

Professor insights

In this video, discover Jean-Noël Kapferer's insights

Videos  General Management  Certificate  Industry Specific 

New keys to success in Luxury Management

Learn in different environments

The  different locations enable you to experience the world of business from different angles and cultural perspectives. You will also be able to take a step back and develop your skills with hands-on training that you can apply as soon as you return to your company.


Learning Ressources

Company visits


Tried and tested for you

 Discover the experiences of current and former participants. 

Yannick Preteseille

Brand Strategy & Experience, DS automotive brand


I have developed a rich network and exchanged with people from a wide range of cultural and professional backgrounds.

Claude Neves

European-African Export Director, Guerlain


The Major has a double interest: you both give and receive.  Students share their own experience and communicate their knowledge.

John Neville

Managing Director, Neville Jewellers


The close interaction with the other students for the two weeks was the making of the course. This cannot be overstated.

Joe Ghayad

Hotel Manager for the Ritz-Carlton Hotel Company, Doha


The quality of our professors was truly outstanding. In addition to the knowledge and experience they bring, they design their courses with participants in mind. I had a rich experience, thanks to the varying backgrounds and experience that each participant brought to the table."



Kazuo Kawashima

General Manager, L'Oreal Luxe


The program has helped me develop holistic views of the luxury business and encouraged me to take the leap into a totally different product category.

Tommaso Corsani

CEO of Diarough Switzerland


My strategic vision on an international level has been fine-tuned and this enables me to seize and manage opportunities that arise in my day to day business activities more effectively.

Tanja Valcic

Fomer Head of Credit Management at Lanvin


This program is a great opportunity if we are considering a turnaround in our carrier, and acts as the accelerator to achieve it.


Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 


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