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In the past the luxury sector was exclusively for the elite, but the demand in countries with high economic has seen the industry develop dramatically. China was the forerunner and tomorrow it will be India.
The major challenge facing the luxury sector is therefore how to achieve growth without losing the essence of luxury.
The industry also has to meet the challenges of social networks, e-commerce, new technologies, data, omni-channel customer experience, the impact of the millennial generation, ethical and ecological expectations, and competition generated by disruptive business models.
This program is a direct response to the needs of managers in the luxury sector in charge of creating new brands or developing business activities of existing ones.
The international expertise of our professors combined with the significant number of CEOs from luxury companies among our alumni enables us to offer you this prestigious program in advanced luxury management.
The luxury sector is like no other. You have to unlearn a lot of classical marketing rules to sustain luxury brands in the long term.”
– Jean-Noël Kapferer
The program will enable you to:
Develop the necessary skills and know-how to manage luxury brands and companies
Analyze the culture of luxury in order to grasp and preserve the specific nature of its management
Make the right strategic decisions concerning the marketing of luxury brands worldwide
Integrate the new challenges facing the luxury sector
Project yourself into the future
Emeritus Professor, HEC Paris
Consists of two 5-day sessions
Delineating the concept of luxury. What is a luxury strategy? The specific aspects of marketing in the luxury sector, digital strategies in the luxury industry, sustainable luxury...
Digital luxury in China, retail challenges, HR issues, improving performance levels, focus on the personal luxury sector, hospitality, etc., developing brands in China...
With the support of an HEC Paris professor or expert
In order to apply the theory and practical expertise gained during the sessions you will choose a strategic issue to address throughout the program. You will work closely with HEC Paris faculty for academic input and capitalize on the know-how of the many industry experts present in the program.
This program opens access to:
Credits gained on successful completion of this program can be used towards the HEC Paris Executive MBA (EMBA), as the program is also a specialization within the EMBA. The EMBA selection process applies to all candidates.
Total number of
The program is aimed at:
Executives and senior managers who already manage luxury brands and companies or who plan to actively do so in the future.
Find out more about possible funding options for the program you have chosen.
CPF eligible program
Code CPF 16 15 90
Competency set #4 from the RNCP 21 568
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You may also oppose the use of your data, with a legitimate reason. You may only exercise this right with regards to your own personal data by contacting us at HEC Paris, Data Protection, 1 rue de la Libération, 78350 Jouy en Josas, France or via email at donnes-personnelles at hec.fr with the subject line “Data Protection” and by adding in an attachment a copy of your photo ID.
The different locations enable you to experience the world of business from different angles and cultural perspectives. You will also be able to take a step back and develop your skills with hands-on training that you can apply as soon as you return to your company.
Discover the experiences of current and former participants.
Brand Strategy & Experience, DS automotive brand
I have developed a rich network and exchanged with people from a wide range of cultural and professional backgrounds.
European-African Export Director, Guerlain
The Major has a double interest: you both give and receive. Students share their own experience and communicate their knowledge.
Managing Director, Neville Jewellers
The close interaction with the other students for the two weeks was the making of the course. This cannot be overstated.
Hotel Manager for the Ritz-Carlton Hotel Company, Doha
The quality of our professors was truly outstanding. In addition to the knowledge and experience they bring, they design their courses with participants in mind. I had a rich experience, thanks to the varying backgrounds and experience that each participant brought to the table."
General Manager, L'Oreal Luxe
The program has helped me develop holistic views of the luxury business and encouraged me to take the leap into a totally different product category.
CEO of Diarough Switzerland
My strategic vision on an international level has been fine-tuned and this enables me to seize and manage opportunities that arise in my day to day business activities more effectively.
Fomer Head of Credit Management at Lanvin
This program is a great opportunity if we are considering a turnaround in our carrier, and acts as the accelerator to achieve it.
Tell us a little more about yourself
Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below.